Build your web presence – Google Digital Unlocked – Lesson3

There are many ways to be found online, from websites to local listings, smartphone apps to social media. You must have a fundamental understanding of how websites operate in order to determine whether they are the best option for achieving your objectives. The ability to construct a website that effectively tells your narrative and enables your clients to find what they need will be much more crucial than that.

1)Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products

2)What is a web server?

  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection

3)Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb

4)Which of the following is something you’ll probably want to exclude from your website?

  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you’re qualified to provide a service

5)Which of the following is an example of a ‘call to action’ on a website?

  • A list of phone numbers customers can use to get in contact with you
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases

6)What should you consider when developing your website content?

  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not