Let us know – What An OTT platform is ?
An over-the-top (OTT) media service is a service that delivers media content directly to viewers over the Internet. The typical controllers or distributors of such content, such cable, broadcast, and satellite television platforms, are not used by OTT. It has also been used to designate no-carrier cellphones and apps for phones that communicate data in this way, including both those that replace other call modes and those that update software, in order to prevent monopolistic competition.
The term is most frequently used to describe subscription-based SVoD services that offer access to film and television content (including existing shows and movies for which rights have been acquired from the content owner, as well as original content produced specifically for the service).
The emergence of OTT platforms has altered how people consume content; gone are the days when people used to wait for their favourite movie or TV show to air on television and watch it. Nowadays, individuals watch whatever they want to on OTT instead of waiting for hours to view their favourite movie or being patient when an ad appears. Over the past few years, OTT platforms in India have grown tremendously, and it is predicted that by 2022, OTT platform income will reach 46 billion rupees.
If you’re wondering what OTT platforms are, they stream video on smartphones, desktops, and other OTT devices. OTT stands for over-the-top. It is crucial to remember that OTT and video streaming are two very separate things, and should not be confused.
With OTT, content is delivered online by a streaming service provider, and users can sign up for the platforms to access the content with a reliable internet connection. Let’s take a look at each of the fantastic OTT platforms that are now available in India one by one.
Top OTT Platforms use Recommendation Algorithm
The many personalization and prediction MI methods that OTT platforms employ for their OTT algorithm are listed below..
- Matrix Factorization and Markov Chains
By taking into account the matrix from observed user-item preferences, the Matrix Factorizing technique determines a user’s overall taste. Additionally, the Markov Chains method uses sequential behaviour to forecast a path of action based on the user’s most recent activities by building a transition graph.
- Clustering Algorithms
Unsupervised machine learning (ML) algorithms called clustering algorithms are used to analyse unlabeled data, divide it into groups based on shared characteristics, and cluster the data..
- Regression Analysis
A supervised ML approach called regression analysis is used to establish correlations between independent and dependent variables. Finding a straight line that accurately depicts the relationship between two or more variables is the goal of regression analysis.
- Association Rules
Large data points illustrating how frequently an item set (for example, a movie) appears in a transaction are connected in novel ways by association rules, which find correlations and associations. A market-based study serves as a common illustration.
India’s top OTT platforms
1. Disney + Hotstar
Disney+ Hotstar (also known as Hotstar), an Indian brand of subscription video-on-demand over-the-top streaming service, is managed by Disney Media and Entertainment Distribution and is a property of Novi Digital Entertainment of Disney Star. Each business is a component of The Walt Disney Company.The term was first applied to a streaming service named Hotstar that offered movies, TV series, live sports, original programming, and content from Disney Star’s regional networks as well as content that was licenced from other parties like HBO and Showtime
After 21st Century Fox, the parent company of Star India, was acquired by Disney in 2019, Hotstar was combined with the new worldwide streaming service Disney+ as “Disney+ Hotstar” in April 2020. Along with the domestic and third-party material previously available on the platform, the co-branded service included Disney+ original programming, movies and television shows from its primary content brands, Walt Disney Studios, Pixar, Marvel Studios, Lucasfilm, and National Geographic.
The Disney+ Hotstar service is available outside of India in Indonesia, Malaysia, and Thailand as well. In each of these countries, it blends local, third-party studio entertainment material with the bigger Disney+ collection. Early in 2023, Disney+ Hotstar is anticipated to debut in Vietnam. Disney+ runs as a stand-alone service in Singapore, Canada, and the UK; Hotstar targets overseas Indians in these countries and focuses on the domestic entertainment and sports content of Disney Star. Disney announced in 2021 that starting in November of that year, it will discontinue funding the American version of Hotstar and instead add its content to the domestic Hulu and ESPN+ platforms.
The IPL, one of the major sporting Premium Leagues in the world, as well as TV shows, Hotstar Originals, and movies are all available on Disney+Hotstar, which is a favourite of many. It is a division of the Walt Disney Company India and is owned by Star India. People can select between two paid subscription plans: “Super,” which emphasises sports programming and domestic programmes, and “Premium,” which emphasises foreign TV shows and movies. If you love cricket, you absolutely need a Disney+Hotstar subscription because it often streams IPL games.
You can watch classic old shows like Sarabhai vs. Sarabhai, How I Met Your Mother, Malgudi Days, and others on Disney + Hotstar, one of the most popular OTT platforms in India.
Along with some epic shows like Game of Thrones, Hostages, Chernobyl, Black Monday, etc., it also includes a number of Disney films.
Disney Hotstar movies
- Avengers Endgame
- Drishyam
- Toy Story 4
- We Bought a Zoo
- Kingsman: The Secret Service
Disney + Hotstar TV shows
- Special Ops
- City of Dreams
- Malgudi Days
- Aarya
- Criminal Justice
Subscription Price Check at Website:
https://www.hotstar.com/in/subscribe/get-started
2. Netflix
Netflix, Inc. is an American production business and subscription-based over-the-top streaming service with headquarters in Los Gatos, California. It was established in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, and provides a library of movies and TV shows through distribution agreements in addition to its own works, dubbed Netflix Originals.
There is no chance that Netflix wouldn’t be included on the list of the finest OTT platforms in India. Because of its fantastic series and movies, Netflix is extremely well-liked throughout the world.
Netflix was introduced in 2016, but it didn’t arrive in India until late 2018.
By the end of 2022, Netflix is expected to have about 8 million Indian members.
With the premiere of the hit television series Sacred Games in 2018, which starred Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, and Surveen Chawla, Netflix gained immediate popularity in India.
Netflix is well known in India for its amazing streaming content, but it frequently faces competition from rival services like SonyLiv, Voot, Amazon Prime, and Hotstar.
Top Netflix shows to watch include
- Stranger Things
- Lockey & Key
- Sacred Games
- She
- Delhi Game
- Kota Factory
- Little Things
- Aranayak
- Breaking Bad
- Peaky Blinders
Best movies on Netflix include
- Padman
- Badhaai Do
- Ludo
- Lakshya
- Hustle
- The Conjuring
- The Imitation Game
- Forrest Grump
- The Terminal
- Bulbbul
Check Subscription Price at Website:
3. SonyLiv
Culver Max Entertainment owns the over-the-top freemium streaming service SonyLIV in India. The first OTT service in India was launched in 2013[2] under the name SonyLIV. [3] In addition to offering content licenced from third parties in India, such as Lionsgate and ITV, it also streams content from its local networks, including movies, TV shows, live sporting events, and original programming. In order to fulfil its expanded position as a producer and distributor of movies and television shows starting in 2020, SonyLIV now provides a wide range of original material through its online library.
You must get a SonyLiv subscription if you enjoy CID, Taarak Mehta ka Ooltah Chashmah, and Baalveer. One of the most well-liked OTT services in India, it offers a vast library of films, TV series, and vintage Sony serials.
Watch anything on SonyLiv at a fair price, from SonyLiv originals to LIVE sports. There are around 70 million active user subscriptions and 18 million premium user memberships.
Top programmes on SonyLiv
- Scam 1992: The Harshad Mehta Story
- Gullak
- Taarak Mehta ka Ooltah Chashmah
- Girls Hostel
- Avrodh
- Potluck
- Maharani
- JL50
- Your Honour
- Tabbar
Subscription Price Check at Website:
https://www.sonyliv.com/custompage/premium-35221
4. Amazon Prime
Amazon provides for everyone’s entertainment demands in addition to their shopping needs. One of the top OTT services in India is Amazon Prime Video. There are a tonne of reality TV shows, movies, web series, and podcasts available on it.
Amazon Prime is one of the major OTT platforms in India, with more than ten million users.
The Best Amazon Prime Movies
- Hichki
- Chak de! India
- Veer-Zaara
- Band Baaja Baarat
- The Lost City
- Harry Potter and the Prisoner of Azkaban
- The Batman
- Runway 34
- Raazi
- Thappad
Top TV shows on Amazon Prime
- Fearless
- Supernatural
- The Family Man
- Paatal Lok
- Guilty Minds
- Panchayat
- Mumbai Diaries 26/11
- The Boys
- Dark Winds
- Westworld
Check Subscription Price at Website:
https://www.amazon.in/gp/help/customer/display.html?nodeId=G34EUPKVMYFW8N2U
5. Zee5
Zee Entertainment Enterprises operates ZEE5, a pay-per-view and over-the-top streaming service in India. On February 14, 2018, it made its debut in India with material in 12 different languages. The ZEE5 mobile app is accessible on a variety of devices, including the web, Android, iOS, and Smart TVs. In December 2019, ZEE5 reported having 56 million monthly active users.
It is one of the OTT platforms with the quickest growth, and you can watch TV series, original material, and music videos on it. Due to the fact that it also features numerous regional TV episodes and films, it has a loyal following..
Top shows on Zee5
- Sunflower
- State of Siege: 26/11
- Code M
- The Married Woman
- Abhay
- Pavitra Rishta
- Love Scandal and Doctors
- Kaafir
Famous movies on Zee5
- Attack
- The Kashmir Files
- Uri: The Surgical Strike
- Parmanu: The Story of Pokhran
- Holiday: A Soldier is Never Off Duty
Check Subscription Price at Website:
https://www.zee5.com/myaccount/subscription
Conclusion:
OTT platforms have revolutionised the way consumers consume content, and they have experienced impressive growth. They occasionally produce excellent original material, which is why it is anticipated that the revenue of Indian OTT platforms would increase yearly. So, subscribe to your preferred OTT services in India right away and binge watch your favourite films and TV episodes.